Link building is a very important aspect of SEO. Search engines see a link from another website as a ‘vote’ for your site, so the more links you can get to your website, the better.

However, it is not just the quantity of links that is important but also the quality. A link from a page or site about the same subject as yours (i.e. with similar keywords to your site) carries more weight.

Another aspect of this is the anchor text, the text which is the actual link. If the anchor text includes the keywords you are aiming for, it is an even better ‘vote’ for your site.

A few of the main ways you can get links to your site are:

• Exchanging links with other websites with similar or related content (reciprocal linking).
• Submitting your site to web directories.
• Writing and submitting articles.

But mainly, it is about creating a site with great content - then people will want to link to it anyway.