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Search engine optimisation is a subject made for cynics and skeptics.

I read a few SEO blogs and sometimes wonder about the motivation behind some posts.

I mean, if someone publishes something really controversial (or even misleading), it’s likely to generate a lot of links and references to it (good and bad), and therefore help the site’s ranking.You need to be careful not to cross the threshold from healthy skepticism to paranoia, but it is a good idea not to believe everything you read about SEO.