‘Link Bait’ is any content that encourages other site owners to link to a site, and the Text Link Ads Blog juice Calculator is a great example.

It is another tool that allows bloggers to assess and rank the ‘value’ of their blog.

Similiar to SEOMoz page strength and Google PageRank, it uses the number of Bloglines subscribers, Alexa rank, Technorati ranking and Technorati inbound links to give a blog a score out of ten. Blog owners can then display their rank on their site with a badge – which links back to Text Link Ads.

Tools like this are a great way to get traffic and links to a site, bloggers are always interested in knowing how popular their blog is.

The best bit about this tool is that it almost automatically qualifies the links back to Text Link Ads. Those who are likely to add the badge to their site are those who have a high score – great sites to get a link back from!

(See the definition of link bait in the SEO glossary)