It’s what we all want - quality links from a trusted site for not too much money.

Well Best of The Web Directory is offering 25% off on all new submissions and sponsorship advertising in their web directory and blog directory. It’s one of the oldest and most trusted directories so it is well worth getting a listing there (even Google still likes it - it has a PR of 6).

Just submit before the end of March and use the promotional code: SAVEBIG

Here’s the submit page.

The most important thing to understand about SEO is that building links to a site is extremely important for ranking highly in search engines. The number of links pointing to a site (the link popularity of a site) and the quality of those links (the anchor text used, the page and site the link is on) impact directly on how a site ranks in the search engines.

One great source of links is from blog posts. They have several advantages over traditional sources of links such as directories and text-link ads.

• They are often indexed quickly by the search engines because they love the new content they find in blogs.
• The links appear more ‘natural’ because they are embeded within text and don’t have any of the tell-tale paid link signs (e.g. a list of links under the heading ’sponsors’).
• If the whole post is about your site, the links are in context and can naturally use keyword-rich anchor text.
• If the whole blog is about the same theme as your site, the link becomes even more powerful.
• Posts first appear on the front page, so a site is initially linked from the the page which gets the most traffic and usually has the highest PageRank.
• Posts are then usually archived into categories, which means it will be on the same page as lots of related content and links.
• Finally, a post usually has it’s own page, where the links to your site will remain forever.

So where do you find blogs willing to review your site? There are brokerage sites that act as middlemen between bloggers and advertisers. A couple of examples include http://www.reviewme.com/ and http://payperpost.com/. You pay a premium for this type of service, but the available blogs are of good quality and will usually provide traffic as well as link popularity. Another advantage (or disadvantage) is that the blog posts are clearly identified as paid reviews.Another source is specialised site review blogs like this one at digitalpoint.com. These are often cheaper than blogs found through a middleman  andsome  allow you to write your own post. Good ones have a number of categories for posts, which keeps them with relevant content once they are off the home page.  PlanetStrange is one that has categories ranging from building and construction to food and drink.

Another approach is to use blog networks. These are groups of blogs , sometimes containing hundreds of sites where a posts are published automatically. Sometimes the post is written by the network owner or can be provided by by the site owner. The problem with blog networks is that they could be considered spam and can contain links to poor quality sites that you would not like to be associated with. There is also the issue of duplicate content. The search engines may identify posts on the network as being duplicates and discount the links from them. Some of the more advanced networks allow you to submit a number of different versions of a post or can automatically generate variations. It is probably better to use these networks or to only use small networks, for example 10 or 20 sites.

Probably the best, but most time consuming method is to search for relevant blogs and directly approach the blogger. It may be neccessary to be more flexible about your requirements, i.e. the number of links to your site, the anchor text used and deadlines, but it could be worth it for a very natural link back from a highly relevant site.

There has recently been a dramatic increase in the number of Indian SEO Companies being submitted to our directory of SEO resources. In fact, there have been more sites offering SEO services submitted to the directory in the past year than any other sort of site. This is good for the small business owner because it is increasing the number of options and the competition in the SEO market.

With a little knowledge of online marketing, you can do the stategic part (determining which keywords you need to target and how to target them) and then find a company to do the actual work. For example, you can decide for yourself that you need to build up the link popularity of your site (the number of links from external sites) and that a cost-effective way to do it is link building through directory submissions. So you just find a company that provides directory submission packages.

For example, Search-engines-optimization.com is an Indian company offering search engine optimization services. (Many of the companies based in India have very competitive rates because of their low overheads and labour costs). The services they offer include on-site optimisation, pay-per-click campaign management, article writing and submission, and directory submission.

Of course, cost shouldn’t be the only criteria used to choose an SEO company but it is a significant if you have a very specific part of the optimisation process that you want to out-source.

A quick reminder about the Best of the Web directory promotional offer, (15% off all new directory submissions and sponsorship advertising) is over at the end of this month.

Use the promo code: WIN10K

The Best of the Web directory has another promotional offer,  15% off all new directory submissions and sponsorship advertising until the end of November.

Even better, if you take up this offer you will also have a chance of winning $10000 in their prize draw.

Just use the promo code:

WIN10K

(Unfortunately, to be eligible for the prize draw you have to be a resident of the US, but I think you still get the 15% off if you live outside the US.)